CardioBrief: Amarin Begins Legal Off-Label Promotion

— Prescription fish oil marketing expands after court ruling

MedicalToday

Barely a month after a big victory in a federal court over the FDA, Amarin Pharma has started off-label promotion of Vascepa, its much-disputed prescription fish oil product, reported.

Vascepa was first approved by the FDA in 2012 as an adjunct to diet to reduce triglyceride levels in adult patients with severe hypertriglyceridemia (>500 mg/dL), a rare condition.

Since then Amarin has struggled with the FDA without success to gain a much broader indication to include the 20% of the U.S. population who have elevated triglycerides (>200 mg/dL) and existing cardiovascular disease, or who are at high risk for cardiovascular disease. But the FDA has insisted that any broader indication requires the completion of REDUCE-IT, the company's ongoing cardiovascular outcomes trial in this population.

Frustrated by the FDA's intransigence, Amarin sued the FDA and scored a sweeping victory last month. The federal judge ruled that the FDA can't restrict Amarin's first amendment right to disseminate off-label information about Vascepa providing that information is neither false nor misleading.

Now Amarin has started to take advantage of this ruling.

On the , a link "For Healthcare Professionals" leads to a containing information from the ANCHOR study, which Amarin claims supports the use of Vascepa in the expanded population. The first page of the brochure contains the statement that "Amarin may now disclose additional truthful, non-misleading information not included in the VASCEPA® (icosapent ethyl) Prescribing Information to healthcare professionals."